The Eswatini Television Authority (ESTVA)

Eswatini Television Authority

Our Value Statements

Integrity

We are committed to upholding internationally acceptable attributes of ethics, fairness and strong moral principles.

Professionalism

We will express the highest level of competence and exhibit unparalleled commitment to our work.

Transparency

We are committed to continuously observe honesty and limit ambiguity.

Team Work

We shall execute our responsibilities collectively; promoting communication, coordination and synchronicity.

Innovation

We shall continuously strive to apply and develop new technological advancements to improve our clients’ viewing and business experience.

Excellence

We will fully apply our collective intelligence, talents and experience to produce the best quality product in all duties.

Our Vision

To become a world-class broadcaster with preferred and relevant content in Eswatini and beyond

Our Mission

Providing all viewers with impartial and informative news, education and entertainment programmes through technology that meets international standards, while promoting the country’s unique cultural identity in the regional and global stage

OBJECTIVES

Operational efficiency
Financial growth and stability
Marketing and brand visibility
Personal and professional development
Customer and Client experience
Competitive product offering
Background

Eswatini TV (formerly Swazi TV) was officially opened by His Majesty King Sobhuza II in February 1978. In 1983, the Government of Eswatini established the television broadcaster into an authority (Eswatini Television Authority) through an Act of Parliament. This saw the transformation of the television station into a public broadcaster that pioneered the age of television and Swaziland Television Authority Rentals (STAR) in the Kingdom of Eswatini.

In the present day, ESTVA is a revolutionary Public Enterprise that uses visual media to spearhead the reflection of Eswatini to the world, and the world to Eswatini. The Authority reports to the Ministry of Information, Communication and Technology, which has the following objectives based on the 1983 Act:

  1. To establish, erect and operate television broadcasting stations in Eswatini, and to maintain all facilities in connection with such broadcasts.
  2. To impose and implement controls with regard to:
    • Television and rentals
    • Selling and dealing of television receivers and associated
      equipment
    • The technical quality of transmission
    • The duration of broadcasting time used or certificates for advertising/commercials;

ESTVA strives to uphold the above objectives and become an optimal broadcasting service provider that steers television regulation and innovation in Eswatini.

COMMERCIAL SERVICES

Advertising
Infomercials
Program sponsorship
Events coverage
Documentaries

Board Members

Board Chairman Amos Ngwenya
Mr. Amos Ngwenya

Chairperson

Mr. Mlamuli Dlamini Chief Executive Officer
Mr. Mlamuli Dlamini

Chief Executive Officer