About Us

The Eswatini Television Authority (ESTVA)

Our Value Statements

Integrity

We are committed to upholding internationally acceptable attributes of ethics, fairness and strong moral principles

Professionalism

We will express the highest level of competence and exhibit unparallel commitment to our work

Transparency

We are committed to continuously observe honesty and limit ambiguity

Team Work

We shall execute our responsibilities collectively promoting communication, coordination and synchronicity

Innovation

We shall continuously strive to apply all and develop new technological advancements to improve our clients’ television experience

Excellence

We will fully apply our collective intelligence, talents and experiences to produce the best quality product in all duties

Our Vision

To become a world-class broadcaster with preferred and relevant content in Eswatini and beyond

Our Mission

We are providing all viewers with impartial and informative news, education and entertainment programmes through technology that meets international standards while also promoting the country’s unique cultural identity in the regional and global stage

Background

February 1978 saw the inception of Television in the kingdom of Eswatini. Formerly known as Swaziland Television Broadcasting Corporation (STBC) which was officially opened by His Majesty King Sobhuza II; STBC became a parastatal fully owned by the government of after it took over the then privately owned company previously maintained by an electronic group of companies based in the United Kingdom then popularly known as Vision Hire; a company which had monopolized television gadgets and equipment at the time offering television rental services.

The establishment of STBC into an authority in the year 1983 through an act of Parliament then saw the transformation of the television station into Public broadcaster which also saw the birth of Swaziland television Authority Rentals (STAR).

The Public broadcaster to date is a Public Enterprise which reports to the Ministry of Information, Communication and Technology & its main objectives in terms of the Act are:

To establish, erect and operate television broadcasting stations in ESwatini and to
maintain all facilities in connection with such broadcasts;
To impose and implement controls with regard to:
- Television and rentals, selling and dealing in television receivers and associated
  equipment;
- The technical quality of transmission; and
- The duration of broadcasting time used or certificate for advertising or commercials;

The establishment of the authority through the act of parliament changed the television station into a public broadcaster.